August 26, 2011 (San Diego, CA) – Physician practice marketing firm Medical Web Experts is announcing the recent launch of their new blog, http://www.medicalwebexperts.com/blog.  The blog provides the medical industry with tips and strategies for marketing, branding, social media and web design tips as well as offering the latest information on search engine optimization (SEO).

Started in April 2011, the blog contains a wealth of informative articles on topics including internet marketing techniques, SEO strategies and tips, profiles of well-built medical websites, social media tactics, patient portals and calculating ROI to determine whether SEO is a good investment for the company.  Medical Web Experts posts new information 2-3 times per week, making the blog a frequently updated resource for online marketing information.

“In this post-healthcare reform era, physicians more than ever need to pay closer attention to marketing – specifically in marketing services that have higher profit margins,” says John Deutsch, President and CEO of Medical Web Experts.  “In the same way, vendors that rely on revenue from physicians, who generally have less cash on hand, need to implement marketing plans that have higher ROIs. The Medical Web Experts Blog is designed to help both physicians and medical vendors with these challenging marketing decisions.”

Medical Web Experts is uniquely positioned to provide solutions and services specifically for companies in the healthcare industry, and the staff has experience and expertise that prepares them to work in this division.  They offer highly specialized marketing and web design services for medical practices, hospitals, EMR providers and healthcare IT companies.  Also specializing in custom programming, they offer a patient portal customizable to any practice’s needs and specifications.  Blog contributors include a registered nurse as well as experts in SEO and EMR (electronic medical record) development.

As search engine algorithms are constantly changing, it’s important to stay on top of SEO and web design news.  It’s important for doctors interested in building a website to keep abreast of current trends, and reading Medical Web Experts’ new blog can help those with even novice knowledge of the internet stay ahead.

About Medical Web Experts
Medical Web Experts is a subsidiary of internet marketing company New Wave Marketing LLC, which provides affordable marketing and web design services for any business.  Medical Web Experts offers custom websites for physicians in any specialty, patient portals, EMR integration, and internet marketing services.  For more information, visit http://www.medicalwebexperts.com.

May 20, 2011 (San Diego, CA) – Medical web design and internet marketing innovator Medical Web Experts has recently launched the world’s first doctor social bookmarking website, http://www.doctorbookmarks.com.   By allowing users to share links to healthcare-related web content in a social environment of users with similar interests, doctors and medically-conscious individuals can explore and discuss fresh and relevant material.

DoctorBookmarks.com allows users to create a user login identity and post links to medically relevant content from around the internet while other users “vote” on the post.  The “Published News” screen on the home page allows visitors to easily see the most current posts, and users can also comment, discuss, save the page, or share the content with a friend.  Content posted comes from sites all around the internet – news websites, medical blogs, health IT updates, EMR product news and information, information about personal doctors or concierge providers, and more.

The practice of using social websites to spread information across a network of friends and users with similar interests – dubbed “social bookmarking” – has soared in popularity in recent months.  Social bookmarking websites like digg, reddit, and StumbleUpon (built exclusively for this purpose) have also multiplied and collected strong user bases.  Allowing users to bookmark and share information does more than simply give them a way to share pages with their friends and colleagues; it brings less-mainstream news and blog topics to light by presenting them to other users and often bringing them out in the search engines.

The narrow focus on medical and doctor-related information makes the site perfect for users with a personal or professional interest in medical topics.  “By having a dedicated social bookmarking site for physicians, we’re presenting physician-related content that would not normally make it to the headlines in mainstream social bookmarking sites,” says John Deutsch, President and CEO of Medical Web Experts.  DoctorBookmarks.com is helping to adapt social bookmarking for users with all kinds of personal and professional interests, and the site continues to grow in popularity.

About Medical Web Experts
Medical Web Experts (a division of New Wave Enterprises, LLC) specializes in web design and internet marketing services for physician practices, hospitals, health IT companies, and health-related services.  For more information on their innovative designs like Patient Portal software and doctor social bookmarking, visit http://www.medicalwebexperts.com.

April 19, 2011 (San Diego, CA) – After analysis of a report recently published by the New York State Bar Association, legal web design and marketing firm Legal Web Experts reports that law firms will need to modify and update their legal practices in order to stay ahead during a rough economic period for attorneys.  Among other key modifications, legal website design and programming services can help keep clients and help the firm run more efficiently.  The slow economy means not only that fewer people are seeking legal assistance; the needs of those who do seek legal counsel as well as legal professionals’ experiences working in law have also changed with the economy.

The report, titled “Report of the Task Force on the Future of the Legal Profession,” describes the changing climate within law and how the influence from the poor economic climate has affected the way law firms work.  Beyond influencing client volume and services, the Bar Association’s report claims that the troubled economy calls for changes in the structure and billing methods of private law firms, new practices in the education and training of attorneys, the ways a dedicated lawyer must reconcile his or her personal/family life with a demanding work environment, and technology’s influence on legal firms.  Clients are seeking to take more control of their legal services, have greater access to their attorneys, pay lower fees, and they are also more willing to fire their lawyer and seek a new one if they are unsatisfied with his or her performance.  Many tasks within the office have been computerized, and the billing model has also been changed to reflect clients’ ideals.

The influence of technological advances on law firms has affected the way offices are run as well as client expectations of legal services.  As more access and off-hours interaction with their attorneys afforded by online services – such as Virtual Law Offices – has brought increased client satisfaction, clients are now more insistent than ever on having comprehensive and full-access legal aide.

The virtual law office system allows for full interaction online or over-the-phone between client and attorney.  Much of this interaction occurs via an online portal, where clients can log in securely and store important legal documents as well as file forms and communicate with their attorney.  “We are currently working with three clients who are integrating virtual law offices into their websites,” reports Ryan Nelson, Director of Operations at Legal Web Experts.  “When used properly, the system can save the law firm a lot of time and money.”  Lawyers who choose to implement a virtual law office system can leverage technology to work more efficiently.  As client needs and expectations have increased, it is essential for attorneys to adapt technology in their firms in order to keep their clients satisfied.

About Legal Web Experts
Legal Web Experts, a fully-owned subsidiary of New Wave Enterprises LLC, provides legal web development, design, and marketing solutions for accounting and law firms – including custom programming and virtual law office integration.  For more information, visit http://www.legalwebexperts.com.

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I recently read an article on black-hat search engine optimization (SEO) tactics performed by JC Penny in the New York Times and I’m honestly surprised that such basic link building of this nature worked after Google introduced Google Caffeine on June 8th, 2010.  New Wave Web and Marketing, which only uses white-hat strategies, has not found that basic link-building tacts does provide long term solutions for SEO.  Instead New Wave Web and Marketing has found that fresh content is one of many keys to white-hat tactics for the Google algorithm.

With that being said, clients need to understand gaining high organic rankings don’t happen overnight, when done correctly.  We ask our prospective clients to be intelligent when searching for an internet marketing firm and asking for SEO.  That way, they will not end up like JC Penny.

In mid-February the em New York Times em broke the story of J.C. Penney holding the number one rank in Google for hundreds of search terms thanks to an apparent link buying scheme on a grand scale. Google web spam fighter Matt Cutts took action burying J.C. Penney s site for the questionable practices. What does this say about using appropriate SEO techniques …

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Toolbars seem to get a bad rap from many Internet users as they are seen as more of a nuisance than anything else. While some toolbars are thought to do nothing more than add clutter to a computer screen Microsoft hopes to change that reputation with the recent release of its new Bing Bar. Bing Bar 7. comes with several upgrades and integrated features that Microsoft hopes will attract users who previously opposed toolbars….

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