In the legal business, where competition is fierce, many lawyers and law firms reply upon their reputation in order to maintain a high volume of clientele. However, with more and more people turning to the internet for reference and referrals, it is important to utilize your attorney website design to further promote your company’s reputation.

The most important strategies that you can utilized in your companies web design are: 1) support social media 2) blogging.

Social Media

A growing number of people, particularly the younger client base, is utilizing social media to help find and rate service providers – such as laywers. Social media outlets such as Facebook, Twitter, Digg, or other online patforms which allow people to rate or comment upon a business or person can have a tremendous impact on your companies reputation. Addionally, social media is now being factored into major search engine rankings (ie: Google), which is another reason to make sure social media is a central part of your legal marketing campaign. Quick Tip: Add social media sharing buttons to each page of your website.

Blogging

Blogging has been largely ignored by many legal businesses – which is a huge mistake! Blogging can not only greatly enhance your companies reputation but it can also help build your search engine optimization (SEO). A legal website design which incorporates blogging into its structure will not only rank better in search engines such as Google, but it will also help establish your company as an authority in your particular area of expertise and make you an online resource for those looking for the most up-to-date information. Quick Tip: Once you have your blog established make sure you have at least 1 blog post per week for optimal results.

The concept of building an online reputation is so essential to the legal business that it earned itself top priority at the upcoming ABA conference being held Saturday November 8^th and Sunday November 9^th in Philadelphia. The conference is highlighting three major topics: Reputation, Referrals, and Rankings which they believe are the most important to maintaining solid business in today’s legal market.

Keynote speaker Dan Hill will discuss marketing strategies for reputation management and Steve Silverberg will address social media marketing. For more information about the conference and their topics please read: Attorney Website Design Highlighted at Upcoming ABA Marketing Conference